![]() The efforts of the Psychological Warfare (also known as PSYWAR) units in WWI greatly contributed to the successes of Allied Forces, and subsequently influenced the basis of modern advertising. ĭespite the widespread use of PSYOP amongst United States military commanders dating as far back as The Battle of Bunker Hill, it was not until the 20 th century that this method of warfare was officially instituted as a United States Army military operation specialty. The idea of understanding, and ultimately exploiting, the motivations and vulnerabilities of an enemy in order to merge victorious in battle has been utilized by some of history’s most recognizable leaders, such as Genghis Khan, Alexander the Great and Tamerlane some of history’s most infamous dictators, such as Kim Il Sung, Mao Zedong and Adolf Hitler and has been documented in some of military history’s greatest written works, such as The Arthashastra and Sun Tzu’s The Art of War. PSYOP has been an integral part of military operations since the world’s earliest documented battles, with the first cases being cited as occurring over 3,000 years ago. ![]() ![]() Psychological Operators (PSYOPers) disseminate selected information in order to persuade, change, and influence the cognitions, emotions, and behaviors of a target audience (TA) in line with United States objectives. It is also an invaluable asset to conventional operations, and is incredibly effective when aligned with kinetic operations during planning phases. Psychological Operations (PSYOP) is one of the United States Army Special Operations Command’s (USASOC) critical capabilities. Falling Short in Measures of EffectivenessĪshley Franz Holzmann and Whitney O'Connell
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